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ASCOT Awards is an international spirits competition created by spirits personality and veteran tasting judge, Fred Minnick. The competition provides a unique opportunity for distillers to have their products recognized through Fred’s podcasts, streaming shows, social media, news articles, newsletter, and festivals.
Fees are $475 for Taste categories, $110 for single element Marketing + Design entries, and $150 for Marketing Campaigns. If an entry is submitted in more than one category, an additional entry fee is required for each time it is entered. If you need an invoice for your entry/entries, please send us an email at firstname.lastname@example.org.
Through your My Account on our website, you can update a payment method, upload, edit, add to, or manage your account. (If your company name needs to be updated, please contact our support team via email)
Receipts will be automatically emailed to the email associated with your account immediately after checkout.
At the moment your results are posted to your My Account, a notification will automatically be sent to the email address associated with your registration.
During the entry process, there will be a Chat option at the bottom of the page. There is also additional entry information on our website. You can email us at email@example.com, or call 214-377-3528 to speak with one of our team members.
It’s all about recognition. Recognition for you, others in your organization, and your product. Winning an award from a noted, third-party evaluator is an important confirmation that the product you are producing is honored by the spirits industry.
ASCOT Awards offers many tools for winners to promote their success, including a winner’s list which features winning organizations and entry information. All winners have the option to purchase the ASCOT statuette for $215.
ASCOT Awards has two sets of judges. One group comprises spirits industry professionals carefully selected by Fred Minnick for their skills in the art of evaluating the taste, quality, and character of fine spirits. The other group consists of marketing professionals trained in the advertising, promotion, and marketing of spirits.
Entries are blind-tested and graded on a 100-point scale based on a series of criteria relating to appearance, aroma, taste, and finish. Top scores in each class will advance to a championship round where Fred and an expert in that specific class, will blind taste them and choose a champion during a live streaming event.
Marketing + Design entries are evaluated at random and given a score that will determine whether they are category winners. In most instances, there is no need for extensive explanations by the entrant. Work is judged on its own quality, creativity, and resourcefulness.
For Taste categories, each entrant should send two (2) 750 ml bottles or a total of 1500 ml per entry. For Marketing + Design categories like “Bottle Design,” please send one (1) bottle per entry. Please include a printed copy of your entry receipt in your shipment. For Bottle entries please write on the boxes: “Sample materials, Not for resale. Glass enclosed.”
Please send all samples to our processing center:
ATTN: Entry Department
127 Pittsburg St.
Dallas, TX 75207
International entrants needing assistance with import into the United States, please contact our staff at firstname.lastname@example.org.
All samples must be shipped prepaid. The ASCOT Awards is not responsible and does not pay import or duty fees.
Please note all COLA waivers take 10-14 business days for the U.S. Treasury Department’s TTB to send approval. We request you do not ship your spirits until you have the necessary paperwork.