Karen Harling is a senior merchant for Walmart and has the unique responsibility of assembling a competitive Spirits selection for the world’s largest retailer. With over 15 years of retail experience, and the opportunity to purchase Beer before pivoting to Spirits in 2016, she is on the leading edge of bringing innovation to the US customer. Since Karen began purchasing Spirits for Walmart, she has added single barrel picks and allocated bourbon raffles to the retailer’s assortment. Her goal to leverage Walmart’s impressive foot-traffic, along with a best-in-class selection of spirits to reach consumers means that she wields immense decision-making power within the Spirits world.