2021 Spirits Taste Categories

$450 each

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WHISK(E)Y

100. Straight Bourbon
100a. Wheat Bourbon
101. Small Batch Bourbon – Up to 5 Years
102. Small Batch Bourbon – 6 to 10 Years
103. Small Batch Bourbon – 11 Years and Older
104. Single Barrel Bourbon – Up to 10 Years
105. Single Barrel Bourbon – 11 Years and Older
106. Special Barrel - Finished Bourbon
106b. Special Barrel - Finished Rye
107. Private Barrel Selection Bourbon
108. American Whiskey
109. American Single Malt
110. Craft Whiskey (not sourced)
110a. Craft Bourbon
110b. Craft Rye
111. Tennessee Whiskey
112. Corn Whiskey
113. Rice Whiskey
114. Wheat Whiskey
115. Flavored Whiskey
116. Unaged Whiskey
117. Moonshine
117a. Flavored Moonshine
118. Blend of Straight Whiskies
118a. Blend of Straights Bourbon
118b. Blend of Straights Rye
119. Special Barrel - Finished Whiskey
120. American Rye Whiskey
121. Canadian Rye Whisky
130. Canadian Whisky
140. Blended Irish Whiskey
141. Single Malt Irish Whiskey
142. Pure Pot Still Irish Whiskey
143. Blended Malted Irish Whiskey
144. Whiskey Other
145. Light Whiskey
150. Blended Scotch – Up to 15 Years
151. Blended Scotch – 16 Years and Older
152. Blended Scotch – No Age Statement

Please select region for all Single Malt Scotch Entries

(Fill in Type: Highlands, Lowlands, Islay, Islands, Speyside, Campbelltown (for 153-156)
153. Single Malt Scotch – Up to 12 Years
154. Single Malt Scotch – 13 to 19 Years
155. Single Malt Scotch – 20 Years and Older
156. Single Malt Scotch – No Age Statement
157. Blended Malt
160. Japanese Whisky
161. World Whisky
162. Whisky Other

white spirits/rum/tequila

(Fill in Type: Potato, Wheat, Rye, Corn, Grain Blend, Other Grain, Fruit) (for 200 and 201 only)
200. Vodka
201. Flavored Vodka
202. Aquavit
203. Gin
204. Flavored Gin
205. Soju/Shochu
206. Baijiu
210. Unaged Rum
211. Aged Rum
212. Over-Proof Rum
213. Flavored Rum
214. Rhum Agricole
215. Guaro and Aguardiente
216. Cachaça
217. Other Sugar Cane Based Spirits
220. Silver/Gold (Unaged) Tequila
221. Reposado Tequila
222. Añejo Tequila
223. Extra-Aged Añejo
224. Mixto Tequila
225. Flavored Tequila
230. Mezcal
231. Sotol, Bacanora, Comiteca
232. Agave Spirits Other
233. White Spirits Other

brandies

300. Cognac VS
301. Cognac VSOP or Equivalent
302. Cognac XO or Equivalent
303. Cognac Extra-Aged/Vintage
304. Flavored Cognac
310. Armagnac
320. Calvados
330. Apple Brandy
331. Alambic Brandy
332. French Grape Brandy
333. American Grape Brandy
334. Spanish Grape Brandy & Brandy de Jerez
335. Italian Grape Brandy
336. Brandy Other
340. Grappa
350. Pisco
360. Eau-de-Vie
370. Brandy Based Products

Liqueurs and Others

400. Apéritif
401. Herbal/Botanical
402. Coffee
403. Chocolate
404. Cream/Dairy
405. Fruit
406. Nut
407. Schnapps
408. Sloe Gin
409. Liqueurs Other
410. Ouzo
420. Absinthe
430. Ready-to-Drink Cocktails
440. Hard Seltzer
450. Mixers Non-Alcoholic
460. Syrups
500. Spirits Other

2021 Spirits Marketing + Design Categories

$110 each or $150 for campaigns

Entries will be evaluated for quality, creativity and resourcefulness. Judges will also take into consideration the apparent size of the operation. There could be multiple winners or no winners in a category.

For purposes of this competition, craft distillery is defined as a producer of small quantities distilled in single batches, as opposed to a larger distillers’ continuous process. Non-continuous small batch operations located within mega distilleries are not considered craft distilleries.

If you don’t see a satisfactory category, you can choose an appropriate “Other” category. You will then be prompted to create your own category.

For Marketing and Public Relations categories, after checkout, upload an explanation of the effort and/or any materials such as photos, videos, web addresses etc. For all other categories submit relevant files. If you want to send in a hard copy or bottle, please let us know via email. Entries are $110 unless otherwise noted.

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MARKETING/PROMOTION CAMPAIGN

1300. Branding ($150)
1301. Corporate Social Responsibility/Charitable Program
($150)
1302. Digital Media Campaign ($150)
1303. Integrated Marketing ($150)
1304. Marketing Stunt ($150)
1305. Craft Distillery Campaign ($150)
1306. Product Launch ($150)
1307. Special Event ($150)
1308. Other _____ ($150)

PUBLIC RELATIONS

1400. Brand Ambassador ($150)
1410. Distillery Tour ($150)
1411. Craft Distillery Tour ($150)
1412. Partnership ($150)
1413. Influencer Event ($150)
1414. Special Events ($150)
1415. Sponsorship ($150)
1416. Visitor Attraction ($150)
1417. Other _____ ($150)

ADVERTISING

1518. Advertising Campaign ($150)
1519. Web Advertising Campaign ($150)
1520. Banner/Sign
1521. Billboard
1522. Business/Trade Publication
1523. Magazine
1524. Newspaper
1525. Point of Purchase
1526. Poster
1527. Webmercial
1528. Web Display Ad (Pop-Ups, Banners etc.)
1529. Other_____

MEDIA RELATIONS/PUBLICITY

1630. Publicity Campaign ($150)
1631. Magazine Placement
1632. Newspaper Placement
1633. Online Placement
1634. Radio Placement
1635. Television Placement
1636. Other _____

MARKETING/PROMOTION MATERIALS DESIGN

1737. Branded Products (Restaurant, Barbeque Sauce, etc.)
1738. Holiday Card
1739. Invitation
1740. Logo
1741. Poster
1742. Specialty Item (T-Shirt, Metal Sign, Shot Glasses etc.)
1743. Other _____

BOTTLE DESIGN

1844. Creative/Unusual Appearance
1845. Historic/Traditional Appearance
1846. Modern Appearance
1847. Shape and Overall Appearance
1848. Other _____

LABEL DESIGN

1949. Creative/Unusual
1950. Historic/Traditional
1951. Product Story and Description
1952. Special Product
1953. Other _____

PACKAGING DESIGN

2000. Bottle Canister
2110. Bottle Special Packaging
2111. Display or Presentation box
2112. Folding Cartons
2113. Holiday/Gift Packaging
2114. Rigid Boxes
2115. Other _____

POINT OF SALE/DISPLAY DESIGN

2200. Bottle Sticker
2201. Bottle Collar
2202. Bottle Hangar
2203. Shelf Talker
2204. Signage
2205. Other _____

WEBSITE

2300. Distillery
2301. Craft Distillery
2302. Event
2303. Product
2304. Other _____

SOCIAL MEDIA

2400. Social Media Campaign (Multiple Platforms) ($150)
2401. Facebook Site
2402. Facebook Engagement
2403. Instagram Site
2404. Snapchat Filter
2405. Social Site Other _____
2406. Social Video
2407. Twitter Site
2408. Blog (Overall)
2409. Viral Marketing
2410. Other _____

VIDEO

2500. Corporate Image
2501. Educational
2502. Event
2503. Historical
2504. Marketing
2505. Promotional
2506. YouTube Video
2507. Other_____

podcast

2600. Podcast Episode
2601. Podcast Series ($150)

NEW CATEGORY

My project doesn’t fit any of the categories.
2700. Other _____ ($150)