ascot awards taster

Peggy Noe Stevens

Trailblazer, founder, hall of famer, are words to describe the impact of Peggy Noe Stevens’ career. Her accolades include being the world’s first female Master Bourbon Taster, founder of the national Bourbon Women Association, and a member of the Kentucky Distillers Association and Whiskey Magazine Halls of Fame. Peggy’s lineage goes back to some of Kentucky’s great bourbon-making families. She was one of the originators for the conception and strategic development of the iconic Kentucky Bourbon Trail, which has become a global sensation for the spirits industry. As a Master Taster, Peggy understands the production side of the business, but she has made her mark as an innovative leader in hospitality, entertaining and experiential marketing. Throughout her career she has created over 36 iconic brand destinations for famous distilleries, authored three books, and created innovative bourbon culinary programs. Whiskey reviewer, speaker, author, spirits judge and brand expert, Peggy Noe Stevens brings a gracious, fresh and relevant approach to creating experiences for consumers.