WHISK(E)Y
100. Straight Bourbon
101. Craft Bourbon (Not Sourced)
102. Wheated Bourbon
103. Small Batch Bourbon – Up to 5 Years
104. Small Batch Bourbon – 6 to 10 Years
105. Small Batch Bourbon – 11 Years and Older
106. Single Barrel Bourbon – Up to 10 Years
107. Single Barrel Bourbon – 11 Years and Older
108. Special Barrel - Finished Bourbon
109. Blend of Straight Bourbon
110. Blend of Straight Whiskies
111. American Whiskey
111b. American Single Barrel Whiskey
112. Special Barrel – Finished Whiskey
113. American Single Malt
114. Craft Whiskey (not sourced)
115. Light Whiskey
116. Tennessee Whiskey
117. Corn Whiskey
118. Rice Whiskey
119. Wheat Whiskey
120. Flavored Whiskey
121. Moonshine
122. Flavored Moonshine
123. Blend of Straight Rye
124. Special Barrel - Finished Rye
125. American Rye Whiskey
126. American Single Barrel Rye Whiskey
127. Craft Rye Whiskey (Not Sourced)
128. Canadian Rye Whisky
129. Canadian Whisky
140. Blended Irish Whiskey
141. Single Malt Irish Whiskey
142. Pure Pot Still Irish Whiskey
143. Blended Malted Irish Whiskey
144. Whiskey Other
150. Blended Scotch – No Age Statement
151. Blended Scotch – Up to 15 Years
152. Blended Scotch – 16 Years and Older
Please select region for all Single Malt Scotch Entries
(Fill in Type: Highlands, Lowlands, Islay, Islands, Speyside, Campbelltown (for 153-156)
153. Single Malt Scotch – No Age Statement
154. Single Malt Scotch – Up to 12 Years
155. Single Malt Scotch – 13 to 19 Years
156. Single Malt Scotch – 20 Years and Older
157. Blended Malt
160. Japanese Whisky
161. World Whisky
162. Whisky Other
white spirits/rum/tequila
(Fill in Type: Potato, Wheat, Rye, Corn, Grain Blend, Other Grain, Fruit) (for 200 and 201 only)
200. Vodka
201. Flavored Vodka
202. Aquavit
203. Gin, Classic
204. Gin, Contemporary (Signature Botanical)
205. Gin, Old Tom, Classic
206. Gin, Old Tom, Classic, Aged/Cask Finish
207. Gin, Aged/Cask Finish, Specify______
208. Gin, Flavored
209. Gin Other _____
210. Soju/Shochu
211. Baijiu
212. Unaged Rum
213. Aged Rum
214. Over-Proof Rum
215. Flavored Rum
216. Rhum Agricole
217. Guaro and Aguardiente
218. Cachaça
219. Other Sugar Cane Based Spirits
220. Silver/Gold (Unaged) Tequila
221. Reposado Tequila
222. Añejo Tequila
223. Extra-Aged Añejo
224. Mixto Tequila
225. Flavored Tequila
230. Mezcal
231. Sotol, Bacanora, Comiteca
232. Agave Spirits Other
233. White Spirits Other
brandies
300. Cognac VS
301. Cognac VSOP or Equivalent
302. Cognac XO or Equivalent
303. Cognac Extra-Aged/Vintage
304. Flavored Cognac
310. Armagnac
320. Calvados
330. Apple Brandy
331. Alambic Brandy
332. French Grape Brandy
333. American Grape Brandy
334. Spanish Grape Brandy & Brandy de Jerez
335. Italian Grape Brandy
336. Brandy Other
340. Grappa
350. Pisco
360. Eau-de-Vie
370. Brandy Based Products
Liqueurs and Others
400. Apéritif
401. Herbal/Botanical
402. Coffee
403. Chocolate
404. Cream/Dairy
405. Fruit
406. Nut
407. Schnapps
408. Sloe Gin
409. Liquers Other
410. Ouzo
420. Absinthe
450. Non-Alcoholic Spirits ($300)
500. Spirits Other …..
Ready To Drink ($300)
600. FABs
601. Hard Coffee
602. Hard Kombucha
603. Hard Seltzers
604. Hard Tea
605. Hard Cider
606. Wine Spritzers/Coolers
607. Alcopop
608. Organic Spirits
609. Syrups
610. Other _____
Pre-Mixed Cocktails
620. Agave
621. Vodka
622. Gin
623. Rum
624. Whiskey
625. Brandy
626. Liqueurs
627. Other _____
Mixers (Non-Alcoholic)
640. Bloody Mary
641. Daiquiri
642. Fruit
643. Margarita
644. Piña Colada
645. Specialty Cocktail Products
646. Other _____
*New!* Single Barrel Pick Competition
*Judges will be given ABV range.
whiskey
1. Straight Bourbon
2. High Proof Straight Bourbon
3. High Proof Bourbon Barrel Finish
4. Craft Bourbon (not sourced)
5. Rye
6. High Proof Rye
7. High Proof Rye Barrel Finish
8. Craft Rye
9. Malt
10. Craft Malt
11. Other (Create a Category)
tequila
20. Silver/Gold (Unaged) Tequila
21. Reposado Tequila
22. Añejo Tequila
23. Extra-Aged Añejo
24. Barrel-Aged Tequila
30. Mezcal
31. Sotol, Bacanora, Comiteca
32. Agave Spirits Other____
33. White Spirits Other____
2024 Spirits Marketing + Design Categories
$110 each or $150 for campaigns
Entries will be evaluated for quality, creativity and resourcefulness. Judges will also take into consideration the apparent size of the operation. There could be multiple winners or no winners in a category.
For purposes of this competition, craft distillery is defined as a producer of small quantities distilled in single batches, as opposed to a larger distillers’ continuous process. Non-continuous small batch operations located within mega distilleries are not considered craft distilleries.
If you don’t see a satisfactory category, you can choose an appropriate “Other” category. You will then be prompted to create your own category
For Marketing and Public Relations categories, after checkout, upload an explanation of the effort and/or any materials such as photos, videos, web addresses etc. For all other categories submit relevant files. If you want to send in a hard copy or bottle, please let us know via email. Entries are $110 unless otherwise noted.
MARKETING/PROMOTION CAMPAIGN
1300. Branding ($150)
1301. Corporate Social Responsibility/Charitable Program
($150)
1302. Digital Media Campaign ($150)
1303. Integrated Marketing ($150)
1304. Marketing Stunt ($150)
1305. Craft Distillery Campaign ($150)
1306. Product Launch ($150)
1307. Special Event ($150)
1308. Other _____ ($150)
PUBLIC RELATIONS
1400. Brand Ambassador ($150)
1410. Distillery Tour ($150)
1411. Craft Distillery Tour ($150)
1412. Partnership ($150)
1413. Influencer Event ($150)
1414. Special Events ($150)
1415. Sponsorship ($150)
1416. Visitor Attraction ($150)
1417. Other _____ ($150)
ADVERTISING
1518. Advertising Campaign ($150)
1519. Web Advertising Campaign ($150)
1520. Banner/Sign
1521. Billboard
1522. Business/Trade Publication
1523. Magazine
1524. Newspaper
1525. Point of Purchase
1526. Poster
1527. Webmercial
1528. Web Display Ad (Pop-Ups, Banners etc.)
1529. Other_____
MEDIA RELATIONS/PUBLICITY
1630. Publicity Campaign ($150)
1631. Magazine Placement
1632. Newspaper Placement
1633. Online Placement
1634. Radio Placement
1635. Television Placement
1636. Other _____
MARKETING/PROMOTION MATERIALS DESIGN
1737. Branded Products (Restaurant, Barbeque Sauce, etc.)
1738. Holiday Card
1739. Invitation
1740. Logo
1741. Poster
1742. Specialty Item (T-Shirt, Metal Sign, Shot Glasses etc.)
1743. Other _____
BOTTLE DESIGN
1844. Creative/Unusual Appearance
1845. Historic/Traditional Appearance
1846. Modern Appearance
1847. Shape and Overall Appearance
1848. Other _____
LABEL DESIGN
1949. Creative/Unusual
1950. Historic/Traditional
1951. Product Story and Description
1952. Special Product
1953. Other _____
PACKAGING DESIGN
2000. Bottle Canister
2110. Bottle Special Packaging
2111. Display or Presentation box
2112. Folding Cartons
2113. Holiday/Gift Packaging
2114. Rigid Boxes
2115. Other _____
POINT OF SALE/DISPLAY DESIGN
2200. Bottle Sticker
2201. Bottle Collar
2202. Bottle Hangar
2203. Shelf Talker
2204. Signage
2205. Other _____
WEBSITE
2300. Distillery
2301. Craft Distillery
2302. Event
2303. Product
2304. Other _____
SOCIAL MEDIA
2400. Social Media Campaign (Multiple Platforms) ($150)
2401. Facebook Site
2402. Facebook Engagement
2403. Instagram Site
2404. Snapchat Filter
2405. Social Site Other _____
2406. Social Video
2407. Twitter Site
2408. Blog (Overall)
2409. Viral Marketing
2410. Other _____
VIDEO
2500. Corporate Image
2501. Educational
2502. Event
2503. Historical
2504. Marketing
2505. Promotional
2506. YouTube Video
2507. Other_____
podcast
2600. Podcast Episode
2601. Podcast Series ($150)
NEW CATEGORY
My project doesn’t fit any of the categories.
2700. Other _____ ($150)